Xiaomi Leads Indian Smartphone Shipments Regardless of 25 % YoY Dip: IDC

Smartphones shipments in India plunged by over 27 p.c to 29.6 million within the October-December quarter of 2022, from 40.6 million within the year-ago interval, primarily because of inflationary pressures, market analysis agency IDC mentioned on Friday.

Based on the report, dwindling shopper demand because of excessive inflation remained a problem all year long regardless of the improved provide scenario.

Smartphone shipments within the sub-$ 300 (about Rs. 25,000) value phase declined by 15 p.c whereas mid-premium and premium value segments of $ 300-500 and over USD 500 (Rs. 41,000) grew by 20 and 55 p.c, respectively throughout 2022.

The entry-level smartphones, under Rs. 12,500 apiece, shrunk to 46 p.c from 54 p.c a 12 months in the past.

IDC India, Analysis Supervisor, Consumer Units, Upasana Joshi mentioned dearth of latest launches in sub-$ 150 (about Rs. 12,000) smartphone phase restricted its progress.

Based on IDC Affiliate Vice President, Units Analysis, Navkendar Singh rising costs and extra inventories are anticipated to be a priority a minimum of through the first half of the present 12 months.

“We should always count on a reasonably troublesome and elongated restoration for the smartphone market, as worries round rising costs and extra inventories will stay a priority a minimum of within the first half of 2023.

“Distributors and channel companions must rethink their plans for his or her entry-level portfolios, driving 5G system affordability with enticing trade-in packages and financing schemes,” Singh mentioned.

Xiaomi led the market through the quarter in addition to on an annual foundation with 18.6 and 21 p.c market share regardless of large dip in its cargo quantity on a year-over-year (YoY) foundation.

Xiaomi shipments declined by 38.3 p.c through the December 2022 quarter and 25 p.c on an annual foundation in 2022.

Apple maintained its lead within the premium phase with a 60 p.c share adopted by Samsung with a 21 p.c share.

Samsung smartphones cargo declined by 22.6 p.c within the December 2022 quarter and 6.6 p.c through the 12 months.

Samsung was second largest participant through the quarter as effectively through the 12 months with 18.4 p.c and 18.1 p.c share respectively when it comes to smartphone shipments.

Total, 201 million cell phones had been shipped in 2022, clocking a 12 p.c annual decline.

“Function telephone shipments stood at 57 million, a drop of 18 p.c YoY. Samsung, Xiaomi and Transsion had been the main firms within the whole cell phone market,” the report mentioned.