Snapdeal Says It Noticed Auto Equipment Orders Double within the Previous Yr

Driving excessive on the uptick in demand for automotive equipment within the wake of easing of restrictions and other people turning again to common commute for numerous functions together with work, Snapdeal noticed its quantity progress in such market spiking 110 % in 2021-22 with the demand coming from all components of the nation.

Whereas larger cities like Delhi NCR, Mumbai, and Bengaluru with massive vehicular populations accounted for a majority of orders, small cities like Kekri (Rajasthan), Junnar (Maharashtra), Tohana (Haryana), Silvassa (Dadra and Nagar Haveli), Palanpur (Gujarat) and plenty of others additionally accounted for rising and various demand, the e-commerce agency mentioned in a launch on Wednesday.

Additionally, through the just-concluded fiscal 12 months, customers purchased automotive equipment for 3 fundamental functions, together with private security, automotive care, and common cleansing and upkeep, it acknowledged.

India was the fifth-largest auto market in 2020, with 3.49 million passenger and business autos offered, Snapdeal mentioned, citing an IBEF report.

Regardless of the business’s challenges, passenger automobile gross sales have made a robust comeback as manufacturing unit operations have returned to close regular and states have eased restrictions. An identical upward pattern will be seen within the section of automobile and bike equipment and associated merchandise, it mentioned.

Snapdeal through the years has broadened its automotive class by bringing in a variety of merchandise and types, it mentioned, including, at current, there are over 30,000 SKUs (inventory retaining models) from the class which are offered on Snapdeal.

These embrace some main manufacturers for merchandise similar to cleansing options, automobile fresheners and perfumes, automobile protectors, automobile cellular holders, microfibre cleansing material, amongst others.

“At present’s consumers are rather more relaxed searching for aftermarket auto equipment and components on-line, which presents an enormous alternative for corporations like Snapdeal to fulfill the rising demand with a user-friendly purchasing expertise that caters to this buyer section,” mentioned Saurabh Bansal chief merchandising officer, Snapdeal.

In accordance with the corporate, anti-glare glasses for evening driving, LED indicators for bikes, fog lights for automobiles, Balaclava masks, and cotton arm sleeves for UV and air pollution safety have been amongst the top-selling merchandise in private security gear.

Common merchandise for automotive care included tyre puncture restore kits, flat tyre inflators, lube-based multi-utility spray for transferring components, scratch removers, and dirt covers for bikes and automobiles, it mentioned.

Customers additionally explored and purchased a variety of cleansing merchandise for his or her automobiles and bikes- from lint-free microfiber gloves, waterless automobile shampoos to windshield cleansing tablets, from high-pressure water spray weapons to scrub the outside to mud brushes for cleansing AC vents.

The e-commerce agency additionally mentioned that ramping up for the rising demand for automotive equipment, it has additionally on-boarded a variety of merchandise from technology-enabled end-to-end after-sales auto service and spares supplier, Go Mechanic which sells a variety of OEM spares and consumables.