Samsung India Sells Smartphones Price Rs. 14,400 Crore Throughout Festive Season

Samsung India bought cell phones value Rs. 14,400 crore between September and October and recorded 99 p.c progress within the premium class smartphones within the first three quarters of 2022, a senior firm official mentioned on Friday.

Samsung India senior director and head of product advertising Aditya Babbar advised PTI that the corporate recorded a 178 p.c leap in gross sales in worth phrases of 5G smartphones between January and September 2022 on a year-over-year foundation.

“Samsung had a document festive season this yr. This was an excellent efficiency on account of nice income which we posted of Rs. 14,400 crore in a 60-day interval beginning September 1,” he mentioned.

With out disclosing the precise share, Babbar mentioned that the expansion was within the wholesome double-digit in comparison with gross sales in the course of the festive interval final yr.

He mentioned that Samsung Finance Plus was one of many key contributors to the expansion and the transaction on the platform tripled to over 10 lakh in the course of the festive season.

“The expansion has been significantly better in tier 2 and three cities but it surely has achieved phenomenally properly in city centres as properly,” Babbar mentioned.

The corporate recorded 99 p.c progress in worth phrases within the premium phase smartphones priced above Rs. 30,000 apiece in January-September 2022 in comparison with the identical interval final yr.

“Samsung is the quickest rising premium phase model in India on the again of S22 and Foldables telephones. Our progress has been 99 p.c in Rs. 30,000 plus class versus January-September final yr,” Babbar mentioned.

In keeping with Counterpoint Analysis’s newest report, Samsung was the second largest smartphone vendor in India with an 18 p.c market share by way of quantity within the July-September quarter and remained the top-selling smartphone within the nation.

The corporate claims that its total cell phone enterprise grew by 20 p.c and has a 22 p.c income market share within the first 9 months of 2022.

“We’ve additionally been the #1 model by way of worth since 2013. Customers are adopting extra 5G and premium telephones. We’re on the forefront of the democratisation of 5G with a Rs. 10,900 gadget. We’ve 20 gadgets that are enabled with 5G. We’re #1 within the 5G model for the final 4 quarters,” Babbar mentioned.

He additionally mentioned that the corporate will probably be rolling out software program updates throughout all 5G gadgets by November 15 and a lot of the gadgets have already began supporting 5G companies.