How unboxing sneakers bought this creator to the PGA

I met sneaker influencer and creator Jacques Slade at a celebration to have fun The Verge’s tenth birthday. Instantly, I used to be struck by his radiant pleasure. He had an enormous smile on his face as he advised me I may completely rock a pair of cool sneakers as an alternative of the secondhand gown footwear I used to be carrying. And though I by no means bought the kicks he beneficial, I used to be decided to hit him up when the chance to collaborate by way of my Full Body: Creators sequence arose.

Jacques has been making sneaker-centric YouTube and social content material for over 10 years. From unboxings and interviews with athletes to giving clues on Jeopardy!, there merely isn’t part of on-line sneaker tradition that he hasn’t touched. However lately, he has begun pursuing a brand new viewers.

What began as a internet hosting job for online PGA video content has changed into Jacques leveraging his information of sneakers and popular culture to create content material in regards to the sport for his private channels as nicely. As a longtime golfer, this has given him the chance to develop his viewers and spend extra time on the course slightly than in his studio. Tune in to the video above, the place I spend a day with Jacques — and his in depth shoe assortment — to determine how he bought to the place he’s right now.