This is When Meta Will Launch Its New Threads App to Compete With Twitter

Meta Platforms plans to launch a microblogging app, Threads, days after Twitter government chair Elon Musk introduced a brief cap on what number of posts customers can learn on the social media web site.

Threads, Instagram’s text-based dialog app, is predicted to be launched on Thursday and can enable customers to observe the accounts they observe on the photo-sharing platform and maintain the identical username, a listing on Apple’s App Retailer confirmed.

The launch comes after Twitter introduced a slate of restrictions on the app, together with the should be verified with a purpose to use TweetDeck.

Musk’s newest bulletins to handle knowledge scraping have sparked a fierce backlash from Twitter customers and advert consultants stated it could undermine new CEO Linda Yaccarino, who began within the position final month.

Meta didn’t instantly reply to a Reuters request for touch upon an identical launch on the Google Play Retailer.

In the meantime, Twitter-like platforms like Bluesky and Mastodon noticed a surge in customers and exercise quickly after Musk introduced the boundaries. Bluesky, launched by Twitter co-founder Jack Dorsey and now in beta mode, stated it noticed “document excessive visitors” on Saturday and that it was quickly pausing new sign-ups. Mastodon additionally noticed its energetic person base swell by 110,000 on that day, its creator and CEO Eugen Rochko stated.

© Thomson Reuters 2023