Amazon is launching its personal Shark Tank the place winners get to be Amazon sellers

Amazon Prime has launched a trailer for its spin on the Shark Tank idea: Buy It Now, a JB Smoove-hosted present the place folks put their product concepts earlier than a panel of traders. The twist is that they’ll even be judged by “The 100,” which Amazon says is an viewers of “potential prospects” (in any other case generally known as “folks”), and if their merchandise are picked, Amazon will promote them in a particular part of the shop.

The corporate introduced the present earlier this yr however has now released a trailer displaying what it’ll appear to be. Contestants pitch their concepts to the viewers. If the gang votes for them, then the panelists decide which of them will present up on Amazon’s Purchase It Now Retailer: a brand new storefront launching alongside the present that viewers can attain utilizing a QR code that reveals up throughout episodes. One presenter per episode will get a $20,000 prize, too.

Other than Smoove — who you could keep in mind from Curb Your Enthusiasm and Harley — the present will function “a star-studded rotating panel of celeb panelists,” together with Gwyneth Paltrow, Anthony Anderson, Tabitha Brown, Tony Hawk, and Christian Siriano. It can additionally embody three Amazon executives, and Ring founder and present CEO of Door.com (previously Latch) Jamie Siminoff will function the “resident choose and entrepreneurial panelist.”

Oh, and people panelists can be promoting their very own merchandise on that Purchase It Now Retailer. So, if you happen to’re searching for a few of Paltrow’s questionable Goop therapies, the place to search out them — or, a minimum of, the place to scan the QR code to search out them if you happen to subscribe to Prime Video.

Is that this present a shrewd play to get you to purchase extra stuff on Amazon? Completely. On the plus aspect, a minimum of the merchandise could have intelligible names and also you’ll know the place they got here from.

Purchase It Now’s first three episodes premiere on Amazon Prime on October thirtieth and can run for 13 episodes till January eighth, 2025. A weekly behind-the-scenes companion podcast, referred to as That is Small Enterprise: Behind the Purchase, begins the subsequent day.